Controversial Broadway Play, Testament of Mary, Closes. Why?
NEW YORK RNS A Tony-nominated play that offered a controversial take on the Virgin Mary reflecting on her life held its final performance on Sunday May 5, closing after only two weeks as poor ticket sales never matched high expectations. Now the question is: Why?
Shows fold on Broadway all the time, of course, and as The New York Times noted, just 25 percent of them ever show a profit. But was there something about “The Testament of Mary” that doomed it to failure?After all, biblically themed shows are all the rage on television and especially on cable; the recent History Channel miniseries “The Bible” generated huge ratings, and a host of shows and films are trying to explore — and perhaps exploit — similar territory.
So what went wrong with “Mary”? In the quirky business of the theater, there are always many factors at work, and as Sarah Pulliam Bailey wrote in The Wall Street Journal last week, it is true that a number of religiously themed shows on Broadway have indeed tanked — Kathie Lee Gifford’s “Scandalous” among them, late last year — yet she also cited others that have done quite well.
Categories: IssuesTags: Broadway • Virgin Mary